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Guest Message by DevFuse

Love your Fusion Energi? Register it in the official authorized Ford Energi Registry here.

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Fishy looking Factory Sticker

Fishy looking Factory Sticker

This sticker has a base price that is $4000 more than it should be. This is for a 2014 Fusion Energi SE not a 2013. It should be $34,700 according to fords web site, not $38,700.

    As someone who works for a Ford Dealership, I have learned that in different parts of the country, vehicles are priced differently. Sometimes there are significant difference as well... They could be much higher in price or even lower in price believe it or not!! The "Maroni" sticker that has all the options listed about the vehicle is where MSRP is displayed. The smaller window sticker is a "Premium" sticker where dealers charge more for a vehicle based on add-ons to the vehicle or "Demands" for the vehicle. Toyota did this a lot when Hybrids first hit and their units were the only real players in town. If we fall back into another gas situation where prices boom higher than current, I am sure this will definitely occur again. This is really evident when you look at things like SVT Raptor trucks, or Shelby Mustangs. Some dealers will charge anywhere from 3-5 thousand dollars typically for these vehicles above MSRP and as much as $10 in high demand instances. Looking at this Moroni and addendum, I actually do not see anything wrong with it at all... I would tell you this however, I paid less than this asking price for my Titanium Energi model so I definitely understand your concern here... Moronis can sometimes come in with wrong information on them... I have seen it where I work for sure...!! Not sure if there is a premium charge here but if your "market" has a high demand for Hybrids in general, then that might be what ADM is..??? Not sure what else would justify their $5,000 markup...

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